PReS Designer

PReS Designer is an interactive WYSIWYG interface for designing and developing most Direct Marketing and Transaction applications. It has a simple, friendly graphical interface which allows you to create highly personalised documents quickly and easily. Using conditional logic, fully dynamic documents are created where the entire layout and content can vary according to the input data. This enables each document to be composed specifically for every individual recipient.

Bills and Statements are increasingly seen as 1:1 marketing opportunities, not just accounting necessities. Taking advantage of spare space on a bill for promotional material is very cost-effective. PReS Designer has powerful “white space management” features to allow marketing messages (text and/or graphics) to be selected according to both input data values and space available.

PReS Designer documents can include variable text, pictures, graphics, address blocks and both merged and calculated data. Other features include spell checking, RTF import, window envelope positioning and background watermarks. A data wizard caters for all common file formats including hierarchically structured files.

Benefits of PReS Designer

		Ease of WYSIWYG setup with the underlying power of PReS
		Very rapid job development time
		No programming skills required
		Data wizard handles all typical incoming file formats
		Drag-and-drop data field insertion
		Dynamic pictures from common source formats