NEWLEAF Brochure
(1,038KB)

NEWLEAF

As business becomes more and more competitive, two questions are of prime importance. How can you sell more to existing customers and how can you find new customers? Modern customer-focussed marketing techniques have been developed to help find answers to these questions. The aim is to optimise communication with existing customers, keeping them informed about new products and opportunities — while gathering and maintaining marketing information and purchasing history data. Understanding the customer's profile and buying habits are the keys to creating better targeted mailings to more highly qualified prospects — and to winning new customers.

Whilst the use of new media in direct marketing is increasing, paper remains the most important means of direct communication. Every household gets its daily quota of bills, statements and solicitations, each of which is a potential marketing vehicle. But this opportunity also presents a problem — how do you make your documents stand out from the crowd? Today's customer databases contain a wealth of information. This can be used to create documents uniquely tailored to the recipient, and which are both appealing and relevant. Effective marketing documents are welcomed by each and every recipient because their entire content, not just the addressee detail, is truly personalised.

Modern data-mining techniques have put campaign design back in the hands of marketing professionals. Now NEWLEAF allows your creative staff to generate professional looking marketing documents using a simple, visually interactive tool.