matchIT
— the Route to Data Quality for any Application
matchIT is an industry-leading, fully integrated, easy-to-use,
yet highly professional software tool for batch data cleansing
and enhancement. There are over 1000 matchIT users, in five
continents and covering fifteen years of experience.
matchIT v5 uses HelpIT's revolutionary phonetic fuzzy matching
technology to compare records in the same database, or across
multiple database sources and external suppression files,
irrespective of platform, for merge purge, deduplication,
suppression and addressing needs.
Fuzzy matching software uses complex algorithms for deduplication
in order to detect phonectic, miskeyed and abbreviated variations,
rather than just spelling or address fields as with traditional
solutions. It overcomes human errors to highlight potential
matches such as "William Shore at the BBC" and "Bill
Shaw at the British Broadcasting Corporation," even if
address information is entered in incorrect fields.
matchIT is infinitely tuneable and offers advanced functionality
such as automation, customisable reporting and user definable
matching criteria.
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